The 80/20 Rule

Making the most of your limited time

By David Kent, LMT, NCTMB

Do 20 percent of your clients produce 80 percent of your income? If so, nurture those relationships by making follow-up phone calls or offering occasional treatment discounts. Do 20 percent of your referral sources send you 80 percent of your clients? If so, what actions can you take to help maintain and improve those relationships while producing new ones? Do you apply 20 percent of your techniques 80 percent of the time? Then become a master at utilizing those techniques in your practice. And remember: No matter what type of massage practice you have, the 80/20 rule can work for you.

To read the full article, click here:

David Kent - Massage Today: The 80/20 Rule (03/08)