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Practice Building with Postural Analysis

Postural analysis photos can be utilized like X-rays, CAT scans and MRIs to evaluate, educate, design customized treatment plans and document progress. They are a great tool for attracting new clients and selling treatment packages and can help you build your practice by taking a quick postural analysis and delivering your objective findings using the technology carried with you daily.

Pictures

Keep the process simple by using the camera and screen built into smart phones, iPhones, tablets and iPads, as they are powerful assessment and educational tools. They allow you to instantly take and review a series of photos. Showing patients pictures of their posture adds a whole new meaning to the saying “a picture is worth a thousand words” (Photo 1). The impact of patients seeing a picture of their high shoulder or forward head posture is very powerful. A lasting impression is made on the patients of your ability to quickly identify the musculoskeletal cause of their pain, provide visual evidence (objective findings) and provide a logical treatment plan.

Having photos taken can be stressful to anyone, so make patients more comfortable by letting them wear their regular clothing. To show the postural changes caused by wearing high heels, it is sometimes helpful to take postural analysis photos with the patient wearing and not wearing their shoes.

Prior to taking postural photos have the patient complete a health intake form that gives you permission. Photos should be treated as confidential medical records.

Reference Lines

Viewing the mid sagital, coronal and transverse horizontal planes against the body makes it easy to spot asymmetries and a logical reason to use a postural analysis chart during assessments. The chart is most effective when used in conjunction with a weight or plumb bob suspended from a line. Hang the plumb line from the ceiling, approximately three feet in front of the Postural Analysis Grid Chart. This distance will allow clients of all sizes to stand between the posture chart and the plumb line without touching either one. The plumb bob should be suspended from the ceiling and hang approximately ¼” from the floor (Photo 2a & 2b). To get the plumb line out of the way and conserve space when not in use, simply hook it over one of the pins holding the chart on the wall. If your chart hangs on the back of a door, hook the plumb line on a hook next to the door frame (Photo 2c).
Front & Back

Position the patient’s heels approximately shoulder width apart and equally spaced from the plumb line (center line). The plumb line will indicate the position of the midsagittal plane in the photos. Also be sure the client’s heels are the same distance away from the posture chart to avoid creating a twist, torque or rotation in the body. By positioning the feet using the medial and posterior aspects of the heels, the client is free to rotate the lower extremities. Step back, align the plumb line with the centerline of the posture chart and take the photo (Photos 2a).

Side Views

Position the client so that the plumb line is immediately anterior to the lateral malleolus. This position allows the plumb line to represent the coronal plane to the body. Ask the client to place their hair behind the ears to expose the external auditory meatus: an anatomical landmark used as a reference point to determine the position of the head to the coronal plane. Step back, align the plumb line with the centerline of the posture chart and take the photo (Photos 2b).

Findings

One front and side view photo, in many cases, is all that is needed to give a quick overview of your postural analysis findings. Photos make it easy for patients to understand the stresses their musculoskeletal system is enduring as you zoom-in on different postural analysis views and explain how your treatments can help. Reference the tables labeled Anterior View and Lateral View for the relationship of surface anatomy to anatomical structures (photo 4).
Support

Have all the answers at your fingertips with trigger point, joint range of motion and muscle movement charts to explain the myofascial components of the patient’s pain. Explain the relationship of your postural analysis and other objective findings to their pain (Photos 3).

Market

Stand out from your competition and market how your assessments and treatments are special. Provide postural analysis as part of a package or to attract new patients. Build your practice by taking a quick postural analysis and delivering your objective findings.

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Modern Devices Help Therapists Succeed by David Kent

In the past, a pager or beeper was the technology that gave a healthcare provider the competitive advantage. Today one technological trend that benefits the professionals are electronic devices like iPhones, smart phones, tablets and iPads. They give you the ability to make and receive calls, managed your schedule, finances, email, text, get maps, check directions, take pictures and videos, dictate notes and reports, collect credit card payments, connect to social media, search the web and much more.

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Practice Building with Patient Self Care Tips

Our patient’s lives are affected, on many levels, by their pain. They spend a lot of time and money receiving treatment and are looking for the best return on their investment. Building a successful practice that stands out from your competition includes providing self-care tips. Patients need to know how to care for themselves between treatments. They appreciate, respect and recommend your practice when you deliver useful information that is easy to understand and implement into their daily lives. This video series provides suggestions for delivering self-care tips.

David Kent presents Practice Building Tips with Patient Self Care

Tip 1 | Modeling Successful Patient Education Strategies

Tip 2 | Educate Patients with Postural Analysis

Tip 3 | Gait Assessment and Patient Education

Tip 4 | Movement and Range of Motion (ROM)

Tip 5 | Ice and Patient Education

Tip 6 | Topical Analgesics | Patient Information Packet with Sample

Tip 7 | Gift Bag filled with Samples and Patient Information

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Win $500 Cash during the Massage Today Drawing in Atlanta, GA.


488x122 px at 72 ppi - 2013 AMC - ATL

Massage Today is giving away $500 Cash and you could be the lucky winner during the American Massage and Chiropractic Conference in Atlanta, GA., May 17 – 19.

All you have to do to win, is register for the conference, get your Massage Today t-shirt, be present for the drawing wearing your Massage Today T-shirt. If I draw your name, you are the lucky winner of $500 Cash!

Please join me and I hope you are the winner of the Massage Today $500 Cash Drawing!

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CranioCradle Option for Patient Self-Care


David Kent reviews the CranioCradle. He explains the benefits of the CranioCradle for massage therapists educating patients of self care tips to relieve tense muscle pain in a natural and healthy way. David also demonstrates how he uses the CranioCradle.

The CranioCradle™ is an easy to use natural health care product that gently relieves stress, tension and pain so you can thoroughly relax.

The CranioCradle™ encourages joints to decompress and cramped tense muscles to gently release. It creates a positive effect on the central nervous system allowing your body to discover its natural healing potential.

It’s design and applications are based on the hands-on modalities of osteopathy, massage and CranioSacral Therapy. It feels and functions like skilled therapeutic hands underneath the body. Its soft foam and specific design gives both comfort and relief.

The CranioCradle™ is designed to be placed under the back of the head, neck and body at specific locations in a specialized way. See How-to Use Video for step by step instructions.

Each CranioCradle™ application has unique abilities to release pain and dysfunction in the body. In general, the CranioCradle™ helps relieve stress, tension, muscle tension in the neck and shoulders and low back.

Using two CranioCradles™ at the same time synchronizes your body from your head and neck to your low back allowing your body to rest, regenerate and relieve itself of pain and discomfort naturally.

For most applications, it is best to use the CranioCradle™ on a soft surface such as a bed, sofa or massage table. But for releasing Trigger Points (muscle hot spots), you might try a firmer surface, such as the floor.

Every time you use the CranioCradle™ your experience may be a little different. Select the application that best suits your needs and then relax. The CranioCradle™ will work with your body to ease your stress, tension and pain.

Paitents use the CranioCradle to relieve the stress of daily life, relax tired muscles, relieve tension, and restore the body to a deep state of comfort.

Learn more at
www.craniocradle.com
888-380-6748

Kent Health Systems
www.KentHealth.com
www.FaceBook.com/KentHealth
888.574.5600

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Biofreeze Display Case Increase Your Income Show All Applications

The BIOFREEZE Display Case holds the Gel, Roll-on, Spay and Hands-free application types. It provides a professional look and is the perfect solution to showcase the different application types you sale. This is a free practice building tool.

Practice Building Tip:
Locate the BIOFREEZE Display Case in your reception area, treatment rooms, checkout counter and take it with you to promotional events.

Healthcare care providers that would benefit include: Medical Doctors (MD), Chiropractors (DC), Physical Therapists (PT), Occupational Therapists (OT), Massage Therapists (MT)

Watch videos to learn more:
Biofreeze CounterTop Display Case – video 1
Biofreeze Counter Top Display Case – video 2
Customized Biofreeze Brochure with Sample Pack – video 1
Customized Biofreeze Brochure with Sample Pack – video 2
www.BIOFREEZE.com/WhereToBuy
www.BIOFREEZE.com

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Biofreeze Brochure with Sample Pack – Practice Building Tool

Get your free customized Biofreeze Brochures with sample pack attacked. This is a great practice building tool. Free of charge Biofreeze will print your business name and phone number on their information card and attach a 5 mL gel sample pack.

Practice Building Tips:
Introduce your patients to the use and benefits of Biofreeze during treatment sessions and give them samples to pass along to their family, friends, neighbors and coworkers. Display samples in your reception area, treatment rooms and checkout counter.

Use the free samples to promote your business. Great for health fairs, sporting events, lectures and other promotional activities.

Healthcare care providers that would benefit include: Medical Doctors (MD), Chiropractors (DC), Physical Therapists (PT), Occupational Therapists (OT), Massage Therapists (MT)

Watch videos to learn more:
Biofreeze CounterTop Display Case – video 1
Biofreeze Counter Top Display Case – video 2
Customized Biofreeze Brochure with Sample Pack – video 1
Customized Biofreeze Brochure with Sample Pack – video 2
www.BIOFREEZE.com/WhereToBuy
www.BIOFREEZE.com

Please add me to your mailing list